For
many years all tickets for a show were similar in price, except for
some weekend performances, often with matinee and evening variances.
Some of our touring attractions, like many shows on Broadway, have adopted
a variable-price sales policy, similar to the airline ticketing
system. Prices rise and fall from the first-established prices
in response to demand. This is an option of the show producer,
not the National Theatre.
Tickets for the most sought-after performances - normally weekends -
may rise if demand increases, and tickets for the less favored
Tue-Wed-Thu night shows may decrease - if demand decreases.
However those increases and decreases are not certain, and prices could
fluctuate in the opposite direction. There could be a difference between
tickets for a particular Tuesday and Wednesday evening, for example,
if a group bought a large number of tickets for one night or the other.
Tickets could cost more in one week than in the following week if a
holiday or other factor affected sales in one of the weeks.
Prices might be expected to favor those who purchase early, before the
number of available seats diminishes. On the other hand, if many
people have seen a show early in its run, sales could slow, and prices
could fall as demand decreases.